Overview As Director of Media Strategy & Activation, you will shape and oversee full-funnel, data-driven media plans for North America and beyond. You'll own the global media budget, drive cross-functional collaboration, and lead a high-impact team to boost brand visibility and measurable growth. You'll partner with analytics, DTC, Retail, and Amazon teams to optimize spend and performance across multiple regions. This role offers the chance to innovate with emergent platforms and to transform how SharkNinja engages consumers at scale.
Compensation / Benefits- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan with matching
- employee stock purchase program
- generous paid time off
Responsibilities- Develop and implement integrated media strategies for new product launches and core categories
- Own global media budget and optimize ROI across markets
- Lead full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms
- Translate business goals into actionable media briefs and performance campaigns
- Leverage analytics and audience insights to inform targeting and spend optimization
- Collaborate with analytics and digital teams to track KPIs and refine strategies in real time
- Serve as primary media lead across Brand, Creative, Social, PR, Sales, and CX teams
- Manage global and regional media agency relationships, including negotiations and reviews
- Drive media transformation initiatives to improve agility, efficiency, and impact
- Lead and mentor a global media team and present insights to executives
Key requirements- 10+ years in global media strategy, planning, and investment
- Experience in matrixed, multinational organizations and operational transformation
- Proven success delivering full-funnel campaigns across multiple regions
- Deep knowledge of traditional, digital, and emerging media platforms
- Strong analytics mindset with experience using Google Analytics, Meta Ads, DSPs, and MMM
- Experience managing budgets, agency relationships, and cross-functional teams in matrixed settings
- Exceptional leadership, communication, and stakeholder management skills
- Bias for action and a track record of driving growth through media
- leadership
- stakeholder management
- communication
- Google Analytics
- Meta Ads
- DSPs
