Overview In this role you lead the technology powering the buyers' journey, owning Salesforce and Optimizely ecosystems and guiding two application teams. You partner with Marketing and Sales leadership to translate business needs into a cohesive tech roadmap across the lead-to-close value stream. You'll drive platform strategy, governance, integrations, and vendor relationships in a hybrid work environment from Greenwood Village, CO.
Compensation / Benefits- base salary $175,000-$200,000
- annual bonus potential
- paid time off
- medical
- dental
- vision insurance","basic life insurance" ,
Responsibilities- Own CRM & Marketing Tech platform strategy, architecture, configuration, and roadmap for Salesforce Sales Cloud, Voice, and Marketing Cloud Account Engagement; co-own Salesforce Data 360 data model, governance, and integrations.
- Direct platform upgrades, integrations, vendor relationships, and release management across Salesforce ecosystem; ensure investments align with lead-generation and sales enablement.
- Own technical strategy and roadmap for Optimizely Commerce, CMS, Data Platform, DAM, and CMP; manage upgrades, integrations, and vendor relations; support personalization and online home-buying goals.
- Lead and develop Managers of CRM Applications and Web & Digital Experience; set priorities, capacity plans, and career paths; build scalable operating model and governance across teams.
- Hold end-to-end technology accountability for Lead Acquisition Through Close; define and track value-stream health metrics; identify investments to improve funnel performance and buyer experience.
- Act as primary Business Relationship Manager with IT for Marketing and Sales leadership; lead demand-shaping and prioritization; participate in IT planning and budget governance; build trusted stakeholder relationships.
Key requirements- 8+ years in CRM, marketing tech, or digital platform leadership
- 3+ years managing managers or multi-team organizations
- Hands-on depth with Salesforce (Sales Cloud, Marketing Cloud)
- Salesforce Voice and Data 360/Data Cloud strongly preferred
- Hands-on depth with Optimizely or comparable enterprise CMS/commerce/DXP
- Experience owning technology for a revenue-generating value stream in partnership with Marketing and Sales
- Homebuilding, residential real estate, or multi-location retail/e-commerce experience preferred
- Prior BRM or IT business-partner experience preferred
- Executive communication
- Stakeholder management
- Vendor management and contracting
- Salesforce Sales Cloud
- Sales Cloud Voice
- Sales Cloud Marketing Cloud
