Overview In this role you drive data-driven marketing across Horizon NEXT client teams, leveraging the blu. platform to enable audience development, measurement, and optimization. You will collaborate with cross-functional groups to align data, analytics, and activation, contributing to content and use cases for new business. The position sits at the intersection of data, technology, and media, with a focus on scalable, insight-led campaigns. You'll act as a bridge between data platforms and client outcomes, shaping how data informs strategy and performance.
Compensation / Benefits- Discretionary bonus
- Health insurance
- Life and disability insurance
- Retirement savings plans
- Unlimited paid time off
- Mental health and wellness resources
Responsibilities- Master the blu. platform and data sources, including UI, Snowflake, and APIs, to enable data-driven marketing
- Oversee 1P data onboarding, pixel setup, and log-level data passback with activation teams
- Generate new use cases and custom analyses for clients and pitches
- Assist in integrating client martech stacks
- Define seed audiences, audience framework, and align with KPIs across client work
- Coordinate with Data Solutions, Insights, and Marketing Sciences on audience strategy and model inputs
- Guide queries, business rules, and attribute comparisons across audiences to identify high-value segments
- Collaborate with activation teams on targeting, suppression, and 2nd-party data recommendations
- Support reporting and analytics with cross-functional teams to answer business questions
Key requirements- BA/BS from accredited school
- 9+ years of experience with data and tech including DMPs/CDPs and Addressable TV
- Understanding of programmatic
- Proven experience in audience development
- Hands-on experience using multiple data sources for activation including 1P data
- Experience using AI and LLMs
- Analytical
- Collaborative
- Confident with internal stakeholders and clients
- DMPs/CDPs
- 1P data activation
- Programmatic advertising
