Event Marketer

In this role you will shape Sierra's presence through strategic, high-impact enterprise events that fuel pipeline. You'll partner with Sales and marketing to craft integrated event programs across key industries, delivering compelling formats and on-site narratives that reflect Sierra's brand. You'll measure performance, iterate based on feedback, and connect events to broader demand gen and ABM campaigns. This is a hands-on, cross-functional leadership role with a strong impact on growth and brand storytelling.

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits
• Life insurance and disability benefits
• Retirement plan (country-dependent)
• Parental leave
• Fertility and family building benefits via Carrot

• Define and own Sierra's third-party event portfolio strategy across key verticals
• Design and program high-impact event formats (roundtables, panels, fireside chats, field events) and develop on-site content and messaging
• Own events-enabled sales enablement: targeting, outreach, talk tracks, and post-event follow-up to convert into opportunities
• Integrate events into broader marketing campaigns (content, demand gen, social, ABM) for a cohesive narrative
• Measure performance, capture learnings, and build reusable playbooks for future programs

• 5+ years of in-house or agency event marketing experience
• Track record of building event programs that drive measurable pipeline
• Experience designing event formats and content for senior audiences
• Strong partnership with Sales and ability to enable pipeline via events
• Proven ability to manage producers, agencies, vendors, and sponsorship relationships
• Exceptional organizational skills and ability to manage multiple events and timelines
• Strong communication and teamwork skills across all levels of the organization
• Willingness to travel nationally or internationally

• collaboration
• proactive attitude
• calm under pressure
• integrated campaign planning
• demand gen alignment
• ABM and content strategy