Overview You lead the creation of narrative-driven retail concepts that bring LEGO to life across global stores. You combine strategic thinking, insights, and design excellence to craft scalable concepts that drive engagement and brand affinity. You collaborate with Store Design, Visual Merchandising, Marketing, Brand, and Innovation to translate stories into memorable customer journeys. This role offers meaningful impact through shaping future store experiences and bridging physical and digital touchpoints.
Compensation / Benefits- FamilyCareLeave
- life and disability insurance
- Headspace wellbeing app
- generous colleague discount
- bonus scheme
- hybrid work policy
Responsibilities- Lead development of immersive retail concepts from idea to implementation
- Create storytelling-led concepts centered on customer journeys
- Produce high-quality 3D visualizations and spatial design solutions
- Guide concept development across retail, experiential, and brand experiences
- Present design narratives with clear visualization and communication
- Influence senior stakeholders during cross-functional creative work
- Collaborate across Retail Design, Brand, Marketing, Visual Merchandising, and Innovation to shape concepts
Key requirements- Delivered retail concept and experience design projects end-to-end
- Built storytelling-driven concepts with strong customer journey thinking
- Created high-quality 3D visualizations and spatial design for consumer spaces
- Led concept development across retail/experiential/brand projects
- Presented compelling design narratives and communicated concepts clearly
- Influenced senior stakeholders in cross-functional creative initiatives
- collaboration
- storytelling
- stakeholder influence
- 3D visualizations
- spatial design
- concept development across retail/experiential
