Overview As Channel Category Manager, you will shape category growth across key retail channels using data-driven insights. You'll partner with Sales, Marketing, and Key Accounts to craft category strategies and retailer-ready presentations that strengthen partnerships and drive growth. You'll develop assortment and in-store execution plans, uncover distribution gaps, and position Medela as a trusted category expert. This role blends analytics with cross-functional collaboration in a fast-paced environment.
Compensation / Benefits- comprehensive benefits plan
- 401K with match
- Money Purchase Plan
- 16-week Paid Parental Leave
- generous PTO including 14 paid holidays
- hybrid work model (3 days in office)
Responsibilities- Lead category and channel strategies to drive growth across key retail accounts
- Analyze market trends, shopper insights, and performance data to identify opportunities
- Support customer planning and business initiatives with Sales and Key Account teams
- Develop compelling category stories, presentations, and recommendations for retail partners
- Create assortment, merchandising, and in-store execution strategies to boost shopper engagement and sales
- Identify distribution gaps and growth opportunities across channels
- Collaborate with Marketing, Finance, Product, and Sales to align priorities and execution
- Position the company as a trusted category expert with customers and partners
Key requirements- 3+ years in Category Management, Shopper Marketing, Trade Marketing, Channel Management, Sales Strategy, or related fields
- Bachelor's degree in Business, Marketing, Economics, or related field
- Strong analytical skills with ability to translate data into actionable recommendations
- Experience with retailers, distributors, or strategic customer accounts
- Experience in retail, CPG, consumer healthcare, baby products, or related industries
- Knowledge of category management principles, assortment strategy, merchandising, and shopper behavior
- Experience with category and market data tools (e.g., Nielsen, Circana/IRI, GFK, Power BI, Tableau)
- Experience with planogram or merchandising tools (e.g., Spaceman)
- Excellent communication, presentation, and relationship-building skills
- Ability to thrive in a fast-paced, cross-functional environment
- communication
- relationship-building
- collaboration
- Nielsen
- Circana/IRI
- GFK
