Overview In this role you drive how creative performance informs subscriber growth across global channels. You will fuse data science rigor with creative intuition to shape testing frameworks and extract actionable insights from granular creative metadata. As the team's memory for creative performance, you translate analyses into context-rich guidance that informs testing strategy and global production and media decisions. You'll partner with cross-functional teams to elevate measurement, scale innovations, and mitigate data challenges using advanced modeling and AI technologies.
Compensation / Benefits- Medical, dental and vision insurance
- Generous paid time off
- 401k
- Employee Stock Purchase Plan
- Parental leave and family support
- Commuter benefits
Responsibilities- Lead the yearly global performance creative learning agenda to uncover opportunities and analyze complex topics like creative fatigue
- Consult on messaging and visual hypotheses within Creative Strategy's learning agenda based on performance insights
- Partner with Media Analytics, Media, and Creative Strategy to define testing roadmap and align with media testing
- Design and execute customized creative incrementality tests, beyond standard A/B approaches, including AI-driven measurement solutions
- Develop and maintain the Creative Composite Score framework combining delivery metrics, attention signals, and downstream efficiency
- Collaborate with data engineering and external agencies to expand a granular creative metadata taxonomy
- Explore and integrate emerging AI tools and platform-native capabilities for automated evaluation and predictive modeling
- Link creative performance signals across paid channels, lifecycle emails, and landing pages to identify resonant messaging across the funnel
- Contribute to analytics meetings with cross-team insights and standardize performance reporting for broader accessibility
- Modernize reporting frameworks to deliver data-driven narratives and enable rapid decision-making
- Maintain deep expertise across Meta, TikTok, Google/YouTube, and Pinterest and translate platform dynamics into actionable briefs
- Build frameworks for optimal asset mix, volume, and refresh cadence across channels and regions
- Model test approaches for combinations of message + creative + funnel to maximize conversions across funnel stages
- Maintain thorough documentation of test plans, methodologies, and results for repeatability across teams
Key requirements- 4-5+ years in Data Science, Marketing Analytics, Creative Analytics, or Marketing Science with emphasis on media measurement and creative performance
- Strong blend of statistical rigor and creative intuition (hooks, pacing, asset saturation, audience resonance)
- Proficiency in SQL; experience with Python or R for large-scale data analysis and modeling
- Hands-on experimentation methods knowledge: causal inference, synthetic controls, matched market testing, regression analysis
- Deep understanding of major digital advertising platforms (Meta, TikTok, Google/YouTube, Pinterest) and how creative inputs affect delivery algorithms and CPMs
- Excellent communication skills to translate data science and platform dynamics into actionable creative and strategic recommendations
- Experience managing cross-functional and multi-region projects with clear documentation and prioritization
- Bachelor's in a quantitative discipline (or equivalent practical experience)
- data-driven decision making
- strong communication
- cross-functional collaboration
- SQL
- Python or R
- experimental design and causal inference
