Overview In this role you will drive the vision, strategy, and growth of Media OS, IQVIA Digital's flagship healthcare marketing platform. You will lead the Activation POD to deliver AI-powered activation across channels, partners, and platforms, leveraging data-driven insights to boost campaign effectiveness. Your leadership will shape an open, multi-platform ecosystem and partner with cross-functional teams to scale innovative, privacy-conscious marketing solutions for healthcare organizations. This is a chance to influence a category-defining platform at the intersection of healthcare, data, and advertising technology.
Responsibilities- Lead the activation-focused portion of the Media OS and manage a high-performance team
- Oversee integrations with activation partners and ensure consistent reporting to the platform
- Define and drive the long-term product vision for Media OS in line with the mission to deliver personalized, data-driven healthcare marketing
- Steer the evolution of Media OS into an AI-powered audience and activation platform
- Own end-to-end product roadmap across audience development, activation solutions, and analytics workflows
- Lead innovation initiatives in AI-driven optimization, automated decisioning, closed-loop marketing, and real-time analytics
- Guide platform and ecosystem development to support diverse activation partners and media channels
- Collaborate with Sales, Marketing, Client Success to develop platform-led growth and drive customer adoption and retention
- Mentor cross-functional product teams and align stakeholders around priorities and investments
Key requirements- 10+ years in product management and leadership in AdTech, MarTech, digital platforms, or data-driven SaaS
- Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows
- Deep expertise in programmatic advertising ecosystems, identity resolution and graph technologies, data platforms, and omnichannel marketing strategies
- Ability to lead large cross-functional organizations and translate strategy into measurable outcomes
- Experience influencing senior executives and operating in regulated industries
- leadership
- cross-functional collaboration
- strategic thinking
- AdTech / Programmatic advertising ecosystems
- MarTech and digital platforms
- Data-driven SaaS
