Overview In this role you shape and lead the Watercraft advertising strategy to support Yamaha's brand and business goals. You will guide agencies and vendors, manage the full spectrum of advertising materials, and ensure alignment with brand standards. You'll oversee a multi-channel program (print, digital, video) and integrate events, sponsorships, and racing into the plan. You drive budget execution, cross-functional collaboration, and compliance with legal and safety guidelines. This is an impact-driven position for a seasoned marketer who thrives in a fast-paced, values-driven environment.
Compensation / Benefits- 401(k) and Profit Sharing
- Medical, Dental, Vision
- Life and AD&D Insurance
- Wellness Program
- Short-Term Disability
- Long-Term Disability
Responsibilities- Develop and manage brand positioning and advertising programs based on marketing direction
- Direct agencies and vendors on strategy, content development, and digital assets
- Manage advertising expenditures within a $4M budget, including forecasting and variance analysis
- Disseminate national advertising direction to regional marketing and dealer networks
- Collaborate with Events and Digital Ops to leverage events, sponsorships, and racing in campaigns
- Lead creation of POP, sales literature, catalogs, and dealer materials; manage co-op programs
- Ensure all materials comply with logo, brand, and safety standards; coordinate content reviews with legal
- Direct and develop teams (e.g., Specialists, Coordinators) to achieve marketing objectives
- Coordinate with marketing, research, and product management to maintain campaign themes
Key requirements- Bachelor's degree in Business, Marketing, Journalism, or related field
- 10+ years of Advertising/Marketing experience on brand or agency side
- Strong verbal and written communication skills
- Proven negotiation skills and ability to present strategic messages to broad audiences
- Solid computer proficiency, especially Microsoft Office
- Ability to travel 20%
- Ability to perform all other duties as assigned
- strong communication
- strategic storytelling
- negotiation
- Microsoft Office
- budget management
- vendor management
