C
Not Specified Permanent

Charleston, West Virginia · USA job

Digital Marketing Specialist

Crawford Thomas Recruiting

Charleston, West Virginia

Job description

Overview

In this role, you will create compelling written and video content across platforms to boost organic and AI-driven search visibility. You'll work hands-on with CMS publishing, interview experts, and develop narrative video projects, shaping educational materials and case studies. You'll collaborate with internal teams and external partners to manage end-to-end content production. This remotely located position involves light travel and emphasizes storytelling, SEO, and efficient workflows. You help build engaging, results-driven marketing content.

Responsibilities
  • Write long-form content (articles, case studies, newsletters, educational materials)
  • Interview experts and translate complex topics into clear narratives
  • Produce narrative and interview-based videos from concept to completion
  • Develop production plans, scripts, and interview questions
  • Coordinate video shoots and manage external production vendors
  • Publish, edit, and maintain website content in a CMS
  • Apply SEO best practices and optimize for traditional and AI-powered search
  • Conduct keyword/audience research to identify content opportunities
  • Organize digital assets and manage licenses and metadata
  • Monitor content and search performance with analytics tools
  • Use AI tools to support research, content development, and workflow efficiency
  • Collaborate with internal and external teams to manage projects end-to-end
Key requirements
  • 3+ years in content marketing, communications, or related fields
  • Portfolio showing strong writing and video/narrative work
  • Excellent writing, editing, interviewing, storytelling
  • Experience managing video projects from concept through delivery
  • Hands-on CMS publishing and management experience
  • Understanding of SEO and AI search practices
  • Experience with GA4 and Google Search Console
  • Familiarity with digital asset management, structured data, and basic HTML
  • Comfort using AI tools in content workflows
  • Strong project management, organization, and communication skills
  • Ability to manage multiple projects, stakeholders, and vendors
  • Willingness to travel 1 week per quarter
  • strong writing and storytelling
  • project management
  • collaboration
  • CMS publishing
  • SEO optimization (traditional and AI-powered)
  • keyword/audience research

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