M
Not Specified Permanent

Evanston, Illinois · USA job

Associate Director, Media Strategy, B2B

Monks

Evanston, Illinois

Job description

Overview

In this role, you lead strategic and planning workstreams for a key client in Monks' Media Strategy team, owning deliverables end-to-end and serving as the primary client contact. You translate data into compelling narratives and shape full-funnel media plans across multiple channels. You'll work with cross-functional teams to drive measurable business outcomes using AI-enabled workflows. This is a strategic, impact-driven role within a globally diverse, innovative agency.

Compensation / Benefits
  • Excellent medical, dental, and vision insurance
  • Generous PTO and 15 holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance and personal well-being
  • Career growth in a disruptor space and entrepreneurial opportunities
Responsibilities
  • Lead strategic and planning workstreams for a major client, owning deliverables end-to-end
  • Build and maintain strong client and platform relationships as day-to-day contact
  • Develop go-to-market strategies and integrated, full-funnel media plans informed by insights
  • Lead briefings, presentations, and executive-level deliverables on performance and POVs
  • Analyze data to generate insights and actionable recommendations in decks
  • Utilize AI-enabled tools to accelerate research, plan development, and reporting
  • Collaborate with Activation, Investment and Data & Measurement teams to maintain excellence
  • Mentor and guide 1-3 direct reports and manage priorities
  • Maintain relationships with platform partners to maximize media value
  • Track client scorecard to ensure performance goals are met
Key requirements
  • 7+ years of experience in media strategy, planning and client service
  • B2B experience required
  • Strong ability to build long-term client partnerships based on trust and performance
  • Proficiency across digital direct, programmatic, social and search; familiarity with offline/brand channels
  • Data-driven storytelling capabilities for client deliverables
  • Experience with syndicated planning and competitive insight tools (e.g., Comscore, GWI, Pathmatics, Nielsen)
  • Comfort with AI-enabled tools and driving smarter workflows
  • Excellent written and verbal communication; leadership and mentoring aspirations
  • BA or equivalent with emphasis on marketing, advertising, or business
  • Client relationship management
  • Strategic thinking and storytelling
  • Mentorship and leadership
  • Comscore
  • GWI
  • Pathmatics

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