Overview In this role, you will own the end-to-end growth and monetization of a portfolio of creators within TikTok Shop Live, shaping scalable live commerce programs. You collaborate with cross-functional partners to unlock traffic, incentives, and new live features, driving repeatable GMV growth. You work hands-on with creators to optimize live schedules, content quality, and live cadence while establishing scalable playbooks and best practices. This is an opportunity to influence the creator ecosystem on a fast-paced, evolving platform.
Responsibilities- Own end-to-end live performance metrics for assigned creators (GMV, live hours, go-live UV, conversion)
- Build and execute weekly/monthly growth plans across maturity stages
- Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence
- Drive repeatable, scalable success rather than one-off sessions
- Design scalable creator growth paths and milestones
- Support sustainable live schedules, product strategies (hero SKUs, bundles, rotations) and live fundamentals
- Incubate and scale hero creator cases to educate the broader ecosystem
- Lead live operations with planning, run-of-show alignment, and post-live reviews
- Collaborate with LIVE Producers, Category, Ops, and Product to secure inventory, pricing, campaigns, and new live features
- Serve as primary contact for creators on live-commerce topics
- Cross-functionally collaborate with Category, Product, Algorithm, Campaign, Ops, and Finance teams
- Translate platform strategy into actionable guidance for creators
- Surface creator feedback and data-driven insights to improve tools and workflows
- Identify and develop creators with potential to become daily sellers and ecosystem leaders
- Contribute to creator playbooks, education materials, and best practices for Creator LIVE
- Raise overall quality bar of live commerce content and operations
Key requirements- 3+ years in creator management, influencer marketing, live commerce, e-commerce, or partnerships
- Strong understanding of content, creators, and performance-driven growth
- Comfortable using data and metrics to inform decisions
- Excellent communication skills to influence creators and cross-functional partners
- Highly organized, proactive, and execution-oriented
- excellent communication
- strong organizational skills
- ownership mindset
- data-driven decision making
- live streaming experience
- experience with e-commerce or marketplace platforms
