Overview As Senior Manager, US Field Marketing Tools, you will define and execute the field tools strategy to empower the US sales force. You'll lead cross-functional work with Sales, Marketing, Medical Affairs, Training, and CRM to deliver compliant, impactful tools for HCP engagement in Type 1 and Type 2 diabetes markets. You will oversee tool development, deployment, and optimization, balancing new capabilities with existing solutions. This role offers high visibility and the chance to shape field enablement across the organization.
Compensation / Benefits- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- Employee wellness programs
Responsibilities- Lead strategy, planning, and execution of field marketing tools and digital sales aids
- Collaborate with CRM, Sales Enablement, and Training for seamless platform integration
- Ensure alignment with US HCP Marketing and Global Product Marketing for Type 1 and Type 2 segments
- Manage compliance and cross-functional development, including MLR/Veeva submissions
- Own launch plans and training integration for new tools
- Oversee budgeting, inventory, and quarterly audits of the ordering platform
- Partner with US Marketing Events to define tool strategies for national/local events
- Define and track KPIs for tool effectiveness and adoption
- Conduct field travel for feedback, tool evaluation, and message recall initiatives
- Build external agency partnerships for ongoing evaluation and optimization
Key requirements- Bachelor's degree; 10+ years of experience
- 2+ years in medical device or pharmaceutical industry marketing (preferred)
- Experience developing and commercializing field marketing tools and tools and new products/line extensions
- Diabetes experience or knowledge
- Experience leading, motivating, and managing a team
- Proven ability to build cross-functional relationships and influence decision-makers
- Strong ability to present strategies and tactics to senior audiences
- High proficiency with VEEVA and working within medical, legal, and regulatory functions
- collaborative leadership
- systems thinking
- execution-focused
- VEEVA experience
- CRM integration and validation
- field marketing tool development
