Overview In this role, you will lead Viant's Retail vertical to accelerate growth by expanding brand-direct demand and agency adoption within a strategic market. You will shape the retail GTM strategy and position Viant as the premier AI-powered programmatic platform for retailers, focusing on identity, measurement, and omnichannel advertising. You will work cross-functionally to develop innovative retail advertising solutions and scale a high-performing GTM team. You'll serve as the executive face for the Retail business, driving revenue, adoption, and industry leadership within brick-and-mortar, ecommerce, and omnichannel channels. This is a high-impact, strategic leadership role at a fast-growing,
Compensation / Benefits- fully paid health insurance
- paid parental leave
- unlimited PTO
Responsibilities- Scale Viant's Retail business by expanding strategic relationships with leading retailers across department stores, specialty retail, ecommerce, grocery, home improvement, apparel, RMNs, and other retail categories
- Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing identity, content, attention and omnichannel advertising capabilities
- Drive industry awareness through thought leadership, executive presentations, industry conferences, and client education
- Own and grow brand-direct demand while partnering with the broader sales organization to accelerate agency adoption across the Retail category
- Develop and execute a category-specific go-to-market strategy that increases Viant's presence within key retail marketing organizations and annual media budgets
- Partner with agencies and retail advertisers to navigate evolving consumer behavior, commerce media, identity, and measurement trends while positioning Viant as the platform of choice
- Recruit, mentor, and scale a high-performing team of Retail-focused sales leaders and account professionals
- Define category success metrics and lead execution against ambitious revenue, adoption, and growth objectives
- Serve as the executive face of Viant's Retail business at client meetings, executive briefings, and industry events
- Partner closely with Product and Business Development teams to develop innovative retail advertising solutions, commerce partnerships, audience capabilities, and measurement offerings that strengthen Viant's competitive position
Key requirements- 15+ years of advertising experience
- 5+ years working with retail brands in brand-direct, agency, or ad tech environments
- Proven track record of building executive relationships and driving category revenue
- Experience hiring, developing, and leading high-performing go-to-market teams
- Strategic, analytical mindset with ability to translate retail trends into advertising solutions
- Exceptional communication and executive presentation skills
- executive relationship-building
- strong communication
- leadership
- programmatic advertising (including CTV, Online Video, Display, Mobile, Streaming Audio, DOOH)
- commerce media and retail media networks
- omnichannel attribution
