T
Not Specified Permanent

Charlotte, North Carolina · USA job

AVP, Alternatives Marketing, Real Estate

Teachers Insurance and Annuity Association

Charlotte, North Carolina

Job description

Overview

In this role you will lead integrated marketing for Nuveen Real Estate, shaping campaigns that support investment and capital raising on a global platform. You'll work with cross-functional teams to optimize product positioning, collateral, and digital channels, elevating the experience for institutional investors. The role emphasizes real estate product marketing, thought leadership, and cross-region consistency to drive growth. You'll operate at scale, coordinating across markets to deliver measurable impact.

Compensation / Benefits
  • comprehensive Total Rewards package
  • retirement program
  • health and wellness benefits
  • work life offerings
  • career development pathways
  • competitive compensation
Responsibilities
  • Develop and execute integrated marketing campaigns for real estate products, strategies and thought leadership across paid, earned and owned channels
  • Collaborate with brand, design, content, events, social, digital and client marketing teams to deliver coordinated initiatives and measure impact
  • Lead product-specific marketing plans for institutional real estate strategies and campaigns
  • Research market opportunities, competitor activity, client needs and sales feedback to inform positioning and materials
  • Partner with product, portfolio management and marketing colleagues to differentiate real estate strategies across collateral and campaigns
  • Create and manage platform, capability, strategy and product marketing collateral (pitchbooks, brochures, flyers, sector updates) ensuring cross-regional consistency
  • Manage editorial calendar and production process for real estate content, including proofreading and compliance review
  • Support digital marketing initiatives (website, social, e-newsletters, email distribution)
  • Coordinate Nuveen's participation in real estate-focused industry events
  • Maintain collateral updates with Marketing Services and distribute via DMAT and Seismic
  • Serve as a trusted marketing partner to real estate BD teams, SMEs, and investment professionals
Key requirements
  • Minimum of five years of financial services, asset management or investment marketing experience
  • Experience with institutional investor audiences, sales teams and investment products
  • Knowledge of commercial real estate, real estate debt and equity strategies and institutional investor needs
  • Ability to execute marketing initiatives with measurable results
  • Ability to translate complex information into clear messaging and client-facing materials
  • Comfort working with multi-location and global teams
  • Strong collaboration, communication, organization and prioritization skills
  • Self-directed and able to work independently in a complex organization
  • Bachelor's degree in communications, marketing, finance or a related field
  • Strong Microsoft Office skills (PowerPoint, Excel, SharePoint)
  • Experience with Workfront, Seismic, Cvent, Thirdlight, InDesign or Photoshop
  • Cross-border or multilingual experience
  • Collaboration
  • Communication
  • Organization
  • PowerPoint
  • Excel
  • SharePoint

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