Overview In this role you lead enterprise performance marketing for Paid Search and AI-driven discovery, partnering with marketing, digital, analytics, and agency teams to drive customer acquisition, engagement, and revenue. You translate business objectives into measurable programs across search and emerging performance channels, including GEO and AI-enabled strategies. You will shape the enterprise approach to evolving consumer search behaviors and ensure alignment with company priorities. You lead forecasting, optimization, and measurement to maximize ROI and impact.
Responsibilities- Lead enterprise Paid Search (SEM) strategy, planning, and optimization aligned to full-funnel goals
- Develop and execute performance marketing programs for acquisition, engagement, conversion, and revenue growth across search and performance channels
- Steer AI-driven search and discovery strategy, including GEO, AISO, and conversational search initiatives
- Collaborate with agency partners on investment strategies, budgets, priorities, and optimization plans
- Create annual plans, forecasts, and investment strategies aligned to enterprise priorities
- Establish measurement frameworks, scorecards, and reporting for campaign effectiveness and business impact
- Partner with Marketing Science, Analytics, and agencies to apply attribution, MMM, incrementality testing, and performance analytics
- Analyze data to identify growth opportunities and future investment actions
- Ensure strategies support integrated customer journeys with Brand, Digital, Retail Media, and Loyalty
- Evaluate emerging technologies and AI tools to improve efficiency and personalization
- Identify new opportunities in search, retail media, commerce media, AI assistants, and performance ecosystems
- Lead performance forecasting, scenario planning, and investment optimization
- Establish governance and best practices to elevate enterprise performance marketing capabilities
- Monitor trends, privacy changes, and competitive activity to inform strategies
- Serve as enterprise SME for Paid Search, AI-enabled discovery, and performance marketing best practices
- Build partnerships across internal teams, vendors, and platforms for alignment and execution
Key requirements- Bachelor's degree in marketing or related field; or 7+ years with High School/GED
- 4+ years of marketing/advertising experience
- Experience collecting and analyzing market information
- 2+ years of cross-functional team leadership
- Experience in Marketing Strategy development
- MS Office Suite proficiency
- 2+ years contributing to financial decisions
- 2+ years of direct or cross-functional leadership
- Willingness to travel up to 15%
- strong communication
- stakeholder management
- influence and collaboration
- Search Engine Marketing (SEM)
- Paid Search strategy
- keyword management, audience targeting, bidding
