Overview In this role you will lead and optimize the TikTok Shop US certification programs, shaping what a quality merchant looks like and empowering US partners to meet standards. You bridge global strategy and local execution, driving trust and a secure platform ecosystem. You will develop insights from the US market and translate them into actionable rules for merchant vetting and certification success. This role offers impact across GTM rollout, stakeholder advocacy, and continuous rule optimization with cross-functional partners. You will be at the center of elevating merchant quality and user trust on the platform.
Responsibilities- Market Insight & Strategy: research the US consumer and merchant landscape and establish an NPS feedback loop for optimization
- Standard Setting: define the TTS Top-Tier Store criteria and translate visions into merchant evaluation rules
- GTM Execution & Advocacy: roll out GTM rules across categories and ensure understanding and completion of certification by merchants
- Ecosystem Optimization: analyze certification effectiveness, incorporate user feedback, and iterate rules with Product and Strategy for trust and safety
Key requirements- 1 year of experience in strategy operations or related field
- Bachelor's degree or equivalent experience
- ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment
- strong analytical and problem-solving skills with data-driven decision making
- experience using data to drive strategic decisions and measure performance
- strategic thinking
- cross-functional collaboration
- stakeholder management
- data-driven decision making
- market research and analysis
- performance measurement
