Overview In this role you will lead end-to-end go-to-market for a manufacturing-focused vertical, shaping messaging, campaigns, and content in collaboration with sales, BDRs, and pre-sales. You will drive pipeline quality and output by leveraging AI-enabled workflows and rapid experimentation. You'll synthesize market insights and performance data to adjust strategy in real time, and partner with a cross-functional pod to scale demand on a global stage. This is a chance to directly impact Tulip's growth as a leading AI-native platform for frontline manufacturing.
Compensation / Benefits- Equity
- Health, Dental, Vision
- 401(k)
- Flexible work schedule and unlimited vacation
- Parental leave
- Dog-friendly office
Responsibilities- Own messaging, positioning, campaigns, and content for the vertical end to end
- Carry sourced and influenced pipeline targets, driving the go-to-market pod across Sales, BDRs, and pre-sales
- Write and produce campaign assets (ebooks, webinars, one-pagers, landing pages) to market standards
- Synthesize market trends, field intelligence, and performance data into real-time messaging adjustments
- Design and run multi-touch, account-level campaigns in partnership with digital and AI go-to-market engineer
- Use AI to produce, test, and iterate on assets and campaigns at higher volume
Key requirements- 5-7+ years in go-to-market, strategy, product marketing, management consulting, or product management with a track record of owning outcomes
- Deep domain knowledge in a technical industrial or life sciences vertical, or ability to acquire it quickly
- Strong writing ability to craft narratives, briefs, or landing pages without a creative team
- AI-native practice: demonstrated use of AI tools to improve workflows
- Analytical rigor: ability to interpret pipeline metrics and campaign performance
- Low ego, high accountability; willingness to learn what works over being right
- strong writing
- cross-functional collaboration
- analytical mindset
- AI-enabled marketing workflows
- data-driven campaign analysis
- account-based marketing
