Overview In this role you will build and steer a cohesive North America branded product strategy for COLORBOND, elevating brand value to drive price and volume through a complex channel. You will lead market research, segment and channel prioritization, and the integrated commercialization plan across functions to support growth in the residential segment. You will validate product-market fit, launch plans, and track performance with clear scorecards. You will lead a team and collaborate cross-functionally to strengthen brand equity and segment share.
Compensation / Benefits- health insurance
- life insurance
- short and long term disability
- paid time off
- retirement
Responsibilities- Develop and implement a North America branded product strategy leveraging COLORBOND
- Conduct fact-based market, segment and channel assessments for growth opportunities
- Define priority customer and influencer segments across distributors, lumberyards, dealers, contractors, builders, architects/designers, and homeowners
- Design target channel models, coverage, partner criteria, and service handoffs
- Create segment-specific value propositions, customer journeys, offers, and activation plans
- Create and govern the integrated commercialization plan across product, manufacturing, supply chain, QA, sales, marketing, digital, CX, finance and IT
- Validate product-market fit and channel acceptance via customer research, pilots, and stage-gate decisions
- Establish a launch and growth scorecard covering key metrics (distribution, activation, leads, revenue, margin, CX)
- Build a sequenced 3-year segment and channel growth roadmap including capability, resource and technology needs
- Maintain understanding of residential market trends and regulatory considerations to guide business decisions
- Lead and develop the marketing team, manage the budget, and collaborate with cross-functional partners
Key requirements- Development, management and implementation of Segment, Channel and Marketing Plans
- Management of marketing budget
- Project management and launches of products/brands
- Leading and developing direct reports
- Brand & product management
- Excellent analytical and communication skills
- Scoping and managing research projects with methodologies/tools
- Stakeholder management and cross-functional collaboration
- Strategic growth leadership in marketing
- 7+ years experience in B2B or B2B/consumer marketing
- Undergraduate Degree in Marketing or Business
- Experience in residential/commercial building industry or with major brands (preferred)
- Experience with digital teams to drive customer experience
- Analytical and clear communication
- Strong stakeholder management
- Strategic thinking and leadership
- Market research methodologies and tools
- Project management
- Brand and product management
