Overview In this role you shape how Deloitte presents its tech-led strategy and transformation agenda for Global Tax & Legal. You own product marketing, positioning, launches, and proof-points, translating complex tech into clear market narratives. You will build repeatable launch programs and credibility through anonymized outcomes and third-party signals, while aligning with Deloitte Global Brand guidelines. You collaborate across functions to maintain a consistent, data-driven narrative and influence analyst perspectives. This is an opportunity to impact how technology and transformation are perceived in a regulated, global environment.
Responsibilities- Develop and refine messaging, value propositions, and category POVs for tech-led services
- Create and evolve branding guidelines for products, platforms, and solutions
- Translate tech trends into defensible market points of view within regulated contexts
- Design repeatable launch playbooks and enablement tools for platforms and AI capabilities
- Turn deployments and outcomes into credible proof points while respecting confidentiality
- Equip practitioners with messaging and enablement materials to share Deloitte's tech narrative
- Shape analyst narratives by coordinating with Gartner, Forrester, IDC, and others
- Monitor market signals and analyst coverage to guide strategic shifts
- Collaborate cross-functionally to maintain a consistent narrative across the firm
Key requirements- Bachelor in a relevant field or equivalent experience
- Minimum 5 years in product/brand marketing for SaaS, AI, or tech
- Proven experience launching platforms or tech-enabled propositions with ownership of positioning and launches
- Strong ability to translate complex tech into persuasive market narratives
- Experience building credibility through proof systems in regulated or confidentiality-constrained environments
- Comfort marketing complex propositions to senior, tech-savvy audiences
- Advanced AI fluency and ability to apply AI in positioning and analysis
- Excellent written and oral communication, capable of simplifying multi-layered concepts
- Strong problem-solving and adaptability in fast-paced, global, matrixed settings
- Ability to influence senior leadership without formal authority
- Proficiency with MS Excel, Word, PowerPoint and willingness to use AI tools as productivity partners
- Strong collaboration across senior stakeholders
- Strategic judgment and cross-functional influence
- Clear, persuasive communication
- AI fluency and innovative application
- Positioning and narrative craft
- Proof-point strategy development
