Overview In this role you will define and scale Liquid I.V.'s creative vision, brand identity, and operating model to deliver best-in-class work at pace. You will lead both in-house and agency creative partners to build cohesive, platform-wide storytelling across digital, retail, and experiential touchpoints. You will balance strategic brand stewardship with high-volume execution in a fast-growing environment. You will drive impact by elevating brand equity while supporting commercial performance. This is a mission-driven opportunity to shape culturally relevant creative for a global consumer brand.
Compensation / Benefits- 100% company-paid medical, dental and vision insurance
- 401k plan with company match
- short and long-term disability coverage
- 13+ paid holidays
- wellness classes
- employee assistance program with guided meditation
Responsibilities- Translate brand positioning into compelling visual storytelling and scalable content systems
- Evolve brand expression to stay culturally relevant and visually differentiated
- Own visual identity, verbal expression, and brand standards; develop scalable brand systems
- Lead hybrid creative operating model with internal teams and external agencies
- Manage agency selection, scopes of work, evaluations and performance
- Ensure cross-functional collaboration to maximize efficiency without compromising quality
- Build workflows to accelerate creative delivery and reduce duplication
- Lead creative development for tier campaigns, product launches, and innovation
- Oversee integrated asset ecosystems (retail displays, POS, social, PDP imagery, email, D2C content)
- Direct large-scale campaign toolkits for global scalability and market adaptation
- Partner with Integrated Marketing and Brand teams for cohesive storytelling across touchpoints
- Develop cohesive systems across product platforms and innovation pipelines
- Direct all packaging design, alignment with brand identity, regulatory requirements, and trends
- Create renders and visualization assets for innovation and sell-in presentations
- Maintain packaging as a competitive shelf presence and clear consumer communication
- Develop platform-native creative strategies across social channels and emerging platforms
- Balance campaign storytelling with always-on content production
- Collaborate with Social, Influencer, and Performance Marketing to optimize for engagement
- Guide conversion-driven creative assets for D2C and omni-channel platforms
- Work with performance and analytics teams to inform creative optimization and testing
- Lead, mentor, and develop a multidisciplinary in-house creative team
- Establish processes, workflows, and quality standards to support scale
- Foster collaborative culture centered on curiosity, feedback, and improvement
- Set KPIs and creative performance metrics to evaluate impact
- Provide coaching and professional development opportunities
- Collaborate with senior leadership to align creative strategy with business objectives
- Build transparent, accountable partnerships across Marketing, Innovation, Media, Sales, Ecomm and Insights
- Design workflows to handle volume and speed across priorities
- Define team structures and resource models to optimize output
Key requirements- 10+ years in progressive creative leadership roles, ideally in consumer goods, health and wellness, beverage, or lifestyle brands
- Proven experience leading high-performing in-house creative teams in a fast-paced, multi-channel environment
- Strong portfolio in art direction, brand identity, packaging design, and integrated campaigns
- Deep understanding of digital marketing ecosystems, eCommerce, and performance-driven creative
- Strategic thinker with problem-solving skills and clear link between creative decisions and business impact
- Experience leading hybrid in-house and agency creative ecosystems
- Strong understanding of social-first creative, creator ecosystems, and platform-native storytelling
- Experience leading packaging, innovation, and brand identity systems
- Understanding of DTC, retail, shopper marketing, and omnichannel creative
- Ability to manage multiple large-scale projects with high quality
- Excellent communication and executive presence for influencing senior leadership and stakeholders
- Bachelor's degree in Design, Fine Arts, Marketing, or related field; advanced degree preferred
- leadership
- collaboration
- effective communication
- brand identity systems
- packaging design
- integrated campaigns
