Overview In this Director of Property Marketing role, you lead marketing for a regional portfolio within a newly formed Global Property Marketing function. You partner with regional leadership, Development, Asset Management and Management Services to shape portfolio and asset strategies aligned to business plans. You translate market and customer insight into go-to-market approaches that drive leasing, revenue and asset performance. With a cross-asset, lifecycle view, you enable differentiated asset positioning while scaling best practices and reporting. This is a chance to influence strategy at a global level and contribute to a leading, Innovative real estate platform.
Compensation / Benefits- comprehensive training
- competitive compensation
- robust benefits
- generous vacation packages
Responsibilities- Own and align marketing strategy for a regional portfolio with asset-level plans and investment objectives
- Collaborate with Asset Management, Development and Management Services to shape asset positioning and customer targeting
- Inform early-stage product strategy, amenities, and customer experience for market fit
- Adapt strategies across asset types and lifecycle stages to market dynamics
- Define differentiated asset positioning grounded in market insight and competitive context
- Ensure brand alignment while allowing local identity for assets
- Develop go-to-market strategies for launches, lease-up, repositioning and stabilization
- Oversee integrated campaigns (digital, brand, PR, partnerships) with consistent quality
- Establish KPIs tied to leasing, lead conversion, occupancy and revenue
- Leverage data to optimize performance and inform decisions
- Partner with Global Digital Marketing Operations on platforms, tools and reporting
- Lead cross-functional coordination and ensure portfolio-level sequencing and optimization
- Oversee agency relationships, ensuring strategic input and high-quality execution
- Embed scalable marketing practices across the portfolio
Key requirements- 8-12+ years in property marketing, real estate, development, property management or similar multi-asset environment
- Experience leading marketing strategy across a portfolio of assets
- Strong understanding of property, product, customer and market dynamics; experience turning insights into positioning and go-to-market strategies
- Commercial mindset linking marketing to leasing, occupancy, revenue and asset performance
- Experience across multiple lifecycle stages (development, launch, stabilization, repositioning, operations)
- Strategic judgment to prioritize resources and marketing investment across a portfolio
- Proven ability to work effectively in a matrixed organization
- Experience leading agencies and partners and balancing strategy with execution
- Results-oriented, with a track record of measurable outcomes
- Flexible, change-agent mindset; strategy-led and adaptable to uncertainty
- Fiscally responsible with budget awareness
- cross-functional collaboration
- stakeholder management
- data-driven decision making
- go-to-market strategy
- brand positioning
- customer segmentation
