Overview In this role you build and deliver marketing analytics solutions to identify opportunities, segment audiences, analyze media performance, and evaluate CRM initiatives. You will guide a analytics team, collaborate with cross-functional partners, and translate data into actionable insights that shape campaigns. The position emphasizes hands-on data extraction, QA, reporting, and storytelling to stakeholders. You will operate in a fast-paced environment, mentoring juniors while driving measurable business outcomes. This is a chance to influence marketing decisions at scale within a leading global agency.
Responsibilities- Guide analysts in data extraction, hygiene, and quality control across multiple marketing platforms
- Oversee development of analytical plans, including methodology and metrics
- Support website and media tagging, implementation, and QA
- Extract and analyze data from various sources to identify trends and insights
- Communicate key findings to stakeholders through clear presentations
- Collaborate with internal teams to design and build reports that drive business outcomes
Key requirements- Bachelor's degree (preferred)
- 3-6 years of experience in marketing analytics or related fields
- Advanced knowledge of analytic solutions platforms (Tableau, PowerBI, Google DataStudio)
- Digital analytics tools (Google Analytics, Tag Manager, Adobe)
- Working knowledge of data infrastructure, programming languages (SQL, MYSQL, NO-SQL), and cloud storage solutions
- Competency in website and media tagging (UTM) and data summarization using Excel, Tableau, PPT, SQL
- Strong problem-solving abilities
- Management and leadership experience
- Adaptability in a fast-paced environment
- Tableau
- PowerBI
- Google DataStudio
