S
Not Specified Permanent

New York City, New York · USA job

Principal Marketing Scientist, Level 6

Snap

New York City, New York

Job description

Overview

In this role you will shape Snap's measurement strategy for its third-party ecosystem and serve as a trusted advisor to executives and partners. You will drive cross-functional fluency in measurement, influence roadmaps, and establish governance for third-party data solutions. You'll publish external thought leadership, develop scalable playbooks, and guide strategic decisions using data-driven insights. This position offers the chance to impact ad effectiveness and measurement standards at scale, with a focus on AI-enabled analytics and rigorous statistical methods.

Compensation / Benefits
  • paid parental leave
  • comprehensive medical coverage
  • emotional and mental health support programs
  • compensation packages with equity
  • opportunity to work across major markets
  • dynamic, inclusive culture
Responsibilities
  • Set and influence 3P ecosystem measurement strategy aligned with business priorities
  • Build measurement fluency across cross-functional teams and influence roadmaps
  • Advise senior executives at measurement partners and agencies
  • Drive external thought leadership on measurement and ad efficacy
  • Lead meta-analyses, benchmarking, and playbook development across markets
  • Establish governance and operational excellence for third-party measurement
  • Use data and partner insights to identify innovation opportunities and guide decisions
  • Leverage AI tools to develop scalable data solutions while maintaining statistical integrity
  • Contribute to quarterly partner business reviews highlighting trends and opportunities
  • Support enablement, budgeting, partner management, and strategy initiatives
Key requirements
  • Deep expertise in digital advertising measurement (Brand, DR, Web, App, Attribution, Incrementality, MMM)
  • Strong cross-functional and partner leadership with ability to influence without direct authority
  • Advanced proficiency in SQL, dashboards, AI, and data visualization tools
  • Solid knowledge of applied statistics, causal inference, time-series modeling, and measurement methods
  • Excellent communication skills for executive audiences
  • Ability to balance strategic leadership with hands-on problem solving
  • Adaptability in applying evolving AI systems and tools to analytics
  • 10+ years of post-Bachelors analytics and measurement experience or relevant higher degree with years of experience
  • Experience in marketing science, product strategy, ads measurement in tech/advertising contexts
  • cross-functional collaboration
  • leadership without direct authority
  • effective communication with executives
  • SQL
  • dashboarding
  • AI

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